From Kobe Bryant, Basketball Legend, Via Frank H, Lessons For Communicators In Agriculture!


Above, note my source of this essay. Buhay Teacher (A Teacher’s Life, my translation), whoever you are, you have my utmost admiration. You are unique; you are wonderful. 

I was teary-eyed today, 27 January 2020, reading about the helicopter crash in Los Angeles, California, that took 9 lives: Kobe Bryant, 41, daughter Gianna, 13, and 7 others.

Listen, I am not a fan of basketball. So, it is quite surprising for me to read that basketball is not simply physical: it is also or mostly psychological. If you want to be a star. Thank you, Buhay Teacher, for sharing your story: “8 Life Lessons We Can All Learn From NBA Legend Kobe Bryant[1].”

And yes, since I myself am trying to inspire the new Department of Agriculture under the leadership of Secretary of Agriculture William Dar/Manong Willie, I am dedicating this essay to all the communicators of the DA, national, regional, provincial. Yes! We will now try to learn from the basketball legend’s “8 Life Lessons:”

(1)      Rest at the end, not in the middle.

(2)      Everything negative – pressure, challenges – is all an opportunity for me to rise.

(3)      The most important thing is to try and inspire people so that they can be great in whatever they want to do.

(4)      I can’t relate to lazy people. We don’t speak the same language. I don’t understand you. I don’t want to understand you.

(5)      As I sit here now, as I take off my shoe and I look down at my scar, I see beauty in it. I see all the hard work, all the sacrifices. I see the journey that it took to get back to this point of being healthy. And I see beauty in that struggle. That’s what makes it beautiful.

(6)      If you don’t believe in yourself, no one will do it for you.

(7)      The magic in life is finding what it is that you love. That’s the key. When you find that thing that you love, your life makes sense. You wake up in the morning, and life makes sense. And for me, it was basketball.

(8)      Heroes come and go, but legends are forever.

Selecting now, I offer #3 to everyone. Yes, everyone. You thought that Lesson #3 would apply neither to communicators nor to farmers, did you? Instantly, I thought it would.

Here is what to communicate how to be great in farming:

Being great for your family is avoiding borrowing from usurers who rob you of your hard-earned money in broad daylight.

Being great for your family is respecting the soil so that you enrich instead of robbing it of its riches, or poisoning it.

Being great for your family is avoiding technologies or systems that being human prohibits – like growing food with toxins in it, or cheating your customers.

Being great for your family is earning from your labors what you deserve and not allowing the merchant to steal from you.

Duty calls. Communicators in agriculture, cultivate farmers to be great!@517





[1]https://buhayteacher.com/8-life-lessons-we-can-all-learn-from-nba-legend-kobe-bryant/



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